Social Media

Workday, Inc. Social Media Content

A writing assignment to create social media content to demonstrate mastery in strategic thinking related to audiences, objectives, and chosen social media platform in light of business objectives. As a communication manager, I developed 15 tweets for Workday to engage in a new market.

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Climate Pledge Friendly Influencer Campaign

A comprehensive influencer campaign plan to demonstrate my understanding of how digital and social media analytics can be used to guide the strategic communications process and influencers can target new audiences in an authentic way.